What is OEKO-TEX® MADE IN GREEN?
OEKO-TEX® MADE IN GREEN is an independent third-party label that verifies textiles and leather products which have been manufactured in environmentally friendly facilities, under socially responsible conditions, and have been tested for harmful substances. More than just a sustainability claim, it offers full supply chain traceability through a unique product ID or QR code, allowing consumers to track where and how their products were made. For retailers, this transparency helps strengthen brand credibility, streamline compliance with ethical sourcing regulations, and mitigate supply chain risks by identifying and addressing potential issues early.
The Importance of Sustainable Certification for Global Retailers
Retailers worldwide are navigating a market increasingly influenced by environmental, social, and governance (ESG) regulations, including growing calls for supply chain transparency. OEKO-TEX® MADE IN GREEN helps brands meet these expectations by offering an internationally recognised label that is both credible and consumer-friendly, delivering advantages that set retailers apart in an evolving marketplace.
1. Market Access and Competitive Edge
The demand for sustainable textiles is growing rapidly, with the eco-friendly textiles market expected to reach USD 5.8 billion by 2027. More than 70% of global textile buyers now prioritise OEKO-TEX® compliance, making it an important factor for brands looking to expand internationally.
(Sources: MarketsandMarkets, 2024; Grand View Research; Statista)
Consumers are increasingly adjusting their purchasing habits to favour environmentally friendly products, with a strong preference for certified sustainable options. Additionally, OEKO-TEX® certified products have been shown to command a price premium of up to 15%, highlighting the financial benefits of sustainable certification.
(Sources: Nielsen IQ & McKinsey, 2023; Grand View Research; Statista)
2. Navigating New Regulations
With increased scrutiny from government bodies and industry watchdogs, retailers must ensure compliance with ethical sourcing standards. By certifying with TESTEX, brands gain peace of mind knowing that legal and regulatory requirements are met, eliminating uncertainty and reducing compliance risks. The MADE IN GREEN label not only provides third-party verification of responsible production but also offers traceability down to the factory level.
3. Enhancing Brand Reputation & Customer Loyalty
Today’s consumers are loyal to brands that stand for something bigger than just their products. By integrating MADE IN GREEN into their sustainability strategies, retailers can build trust and loyalty with conscious shoppers who value transparency and ethical business practices. Certification not only signals a genuine commitment to sustainability but also reassures customers that their purchasing choices align with their values. With growing consumer awareness and scrutiny, brands who embrace verified sustainability measures cultivate stronger relationships with their audience, strengthen customer retention, and enhance long-term brand equity.
TESTEX: Your Partner in Sustainable Certification
TESTEX Group, the official representative and founder of OEKO-TEX®, continues to lead the way in textile testing and certification, leveraging over 175 years of expertise to support brands in meeting the highest sustainability standards. With extensive experience in sustainability assessments, we guide brands and retailers through the certification process, ensuring they meet the strict criteria required for the MADE IN GREEN label.
For brands looking to differentiate themselves in a competitive global market, partnering with TESTEX to achieve OEKO-TEX® MADE IN GREEN is a strategic move. Not only does it position your brand as a leader in responsible retailing, but it also provides your customers with the transparency they demand.
The Future of Sustainable Retail
As the retail landscape shifts towards greater accountability, sustainability is no longer optional—it’s a necessity. OEKO-TEX® MADE IN GREEN provides a clear, credible, and consumer-friendly way to demonstrate your brand’s commitment to responsible production.
Are you ready to take the next step in sustainable retail? Get started by reaching out to TESTEX for expert guidance on the certification process, tailored sustainability assessments, and support in achieving the OEKO-TEX® MADE IN GREEN label.